The magazine

Classics from Volkswagen have always led the popularity statistics among lovers of historic vehicles - be it the Beetle, the Bulli or the Golf. VW CLASSIC has always offered them and all brothers a common platform, looks behind the barn doors and under the hoods in the garages of the republic and brings the precious items onto the road.

With issue 20, the leading magazine for historic Volkswagens is more valuable than ever: the merger with the scene magazine KÄFER REVUE means that there is now outstanding competence and diversity. VW CLASSIC is even more informative, conveys more depth and technical background knowledge. Oily fingers are welcome! The whole thing is garnished with a substantial surcharge in terms of format and number of pages – for even more reading pleasure. Valued standards such as fantastic photographs, loving layouts and careful printing on high-quality paper will of course continue to be maintained. Renowned car journalists, who have also been deeply rooted in the Volkswagen scene privately for decades, competently tell the stories behind the pictures, written in a gripping manner. Carefully researched reports as well as detailed reports and tips on maintenance, repairs and tuning tell of the timeless love for old Volkswagens and round off the standard work for every VW fan. 

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The reader

This fascinates the readers of VW CLASSIC, who are predominantly male, between 20 and 59 years old and active in multimedia. In terms of education and net household income, they are far above the average for “normal” drivers. They are particularly brand-conscious, quality-oriented and have purchasing power. Consequently, a desirable, car-savvy target group with clear values that you can reach in an ideal way with the VW CLASSIC.

Price list download

56,500

print run

22,402

sold
  edition

33.136

distributed circulation
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"I bring your advertising message to the man."

Katrin Jaeger,

Head of Media Sales Automotive

The digital app

VW CLASSIC Digital can be found in the free GUTE FAHRT coat app. The Mantel app is available for tablets and smartphones. In addition to the usual print content, the digital magazine offers picture galleries, videos and many other interesting features. The German and English language editions are available for download in the Mantel app. If you would like to get an impression of our digital editions, please request a free activation code from your contact person.

Our readers use the different media channels, print and digital, side by side. The allocation of digital media supplement the communication options and guarantee additional contacts. In addition to classic print magazines, we offer you exclusive added value with the digital app, a targeted and effective customer approach. The assignment of FlexSliders is particularly eye-catching  in the coat app.

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