In a confusing market, TOUR as the leading German-language racing bike magazine offers reliable orientation and portrays the entire fascination of racing cycling. The editorial team‘s leitmotif is to provide the committed amateur sportsman with comprehensive information with a high level of journalistic
competence, for example through elaborate and well-founded product tests from the company‘s own laboratory. The editorial team of enthusiastic cyclists and seasoned journalists observes and evaluates trends, gets to the bottom of things, reports from the scene for the scene. Over the years, specialist knowledge, independence and credibility have created an unusually close reader-page bond: More than half of the magazine‘s regular buyers are subscribers.
The internet presence of the TOUR magazine is the top address for racing cycling on the net. At the same level as the magazine, users will find the latest professional sports news and journalistic topics on all facets of sport. However, the TOUR forum is the absolute hit. The community is the opinion leader on the net. Around 2 million page impressions per month document this impressively. If you want to reach ambitious racing cyclists, www.tour-magazin.de offers you the ideal environment for your advertising.
You can use banners in our newsletters to convey your advertising message to our users in a targeted manner. Because users have subscribed to the newsletter on their own initiative, interest is particularly high.
high opening rates
advertising in an editorial environment
exclusivity (max. 3 advertising media per newsletter)
Shipping rhythm: every two weeks
The digital App
The TOUR APP appears parallel to the print magazine.
This is not a simple adaptation. The TOUR APP is enriched with additional interactive features. The print ads and inserts can be transferred to the TOUR APP. Multimedia content such as videos, picture galleries and interactive graphics offer readers clear added value. TOUR readers/users act multimedia. The use of digital media guarantees additional contacts and enables a targeted and effective customer approach. App users are on average younger, have higher incomes and are even more willing to spend than e.g. magazine readers.
(Source: reader survey 2016, Market Research)