Specifications Digital

DisplayAds Website/Mobile

Delivery of advertising material


By e-mail, no later than 4 working days before the start of the insertion, separate statement of the link. If an ad arrives late or does not meet the technical specifications, Delius Klasing reserves the right to postpone the campaign by the number of days that the ad content arrived late in order to achieve the contractually agreed term or ad impressions.

 

billing basis 


For CPM campaigns, the figures from our ad server always serve as the basis for billing.

 

sound 


If sounds are used in an ad, they may only be activated by a user action (user click, mouse-over). The sound must also be able to be terminated.

 

Change of motif / several advertising media


Of course, we will exchange your banner motif during the campaign period. Delivery of several advertising media in one placement is also not a problem. 
Simply let us know the desired banner weighting (standard for two advertising media is 50:50).

 

Display ads website


Data formats: JPG, GIF, Redirect TAG, Image TAG, HTML5
File size: max. 80 KB per ad

 

Mobile ads - website


Format: JPG, GIF, HTML5
File size: max. 80 KB

TCF v2: redirect tags, tracking

All technical service providers (vendors) who want to use agencies and advertisers must be in the TCF v2.0 (Transparency and Consent Framework) of the IAB (see https://iabeurope.eu/transparency-consent-framework)  be registered.  

As part of the TCF v2 framework, agencies and advertisers are obliged to observe the necessary framework conditions in the course of the consent query of cookies for the delivery of advertising material.
Correctly set GDPR macros are a basic requirement so that the consent information set by the user can also be passed on to third-party systems.


If you want tracking of your campaign or integrate a redirect tag, the necessary GDPR macro for the vendors used must be sent to us.


So that we can recognize and find this GDPR macro in the future, we need information from you as to how and where this GDPR macro is delivered in the redirect, in scripts, iframes and/or any other tracking.
All advertising tags/trackings to be used by us must contain these GDPR macros.


A notice:  Without this info we cannot ensure that campaigns can be published properly.

HTML5 Ads 


The following content is part of the most common HTML5 advertising material:  

  • HTML document, commonly called "index.html". 

  • Assets: images (e.g. JPG, PNG, GIF), videos (e.g. mp4), etc. 

  • CSS file 

  • javascript file  

 

HTML5 ZIP file


A ZIP file with the individual components must be delivered, which must comply with the following rules 
was saved:
 

  • Name the HTML element "index.html" (without the quotation marks). 

  • Place the index.html file in the main folder of the ZIP file (do not place it in a subfolder).  If you use subfolders, make sure that they are not compressed. 

  • Only use parts of the HTML5 ad and no orphaned assets. 

  • Keep the ZIP file as small as possible. 

  • Place the individual components (images, videos, etc.) in subfolders (e.g. images, videos, etc.).

 
Supported file formats for HTML5 advertising media
The most used formats for HTML5 videos are H.264/MP4 and VP8/WebM. Videos should be in these two formats  being transformed.
 
 

video ads

In-page video ads


Format: MP4 or VAST redirect
File size: max 6MB
Please deliver the video as a physical file or a link to download. In addition to the video material, we need the advertising media and the desired target URL.

Digital Apps

data delivery
 
  • Print/app combo: Your advertisement contained in the print issue is automatically transferred to the digital version.

  • AppOnly: We need a double page from you, divided into two single pages, analogous to our print specification
    cations.
     

  • Attachments: Please send us your attachments as a PDF with a single-page view. If possible, the supplement should be in 
    Portrait format to ensure the best possible display. Only a single page view is possible in landscape format. Functionalities such as the slide or scrolling function are added by us accordingly.

With all types of integration, you have the option of supplying additional enrichment data. The additional content is always identified to the user with the help of icons.

 

Link activation : Max. 3 links. Please let us know how you want the links to be positioned and make sure that your link points to a landing page without Flash.
 

Pictures : JPG, max. 1 MB/picture, picture size: 2048 pixels wide or high, max. 10 pictures, number file names if picture order is desired.
 

Video : MP4 (H.264), max.  50 MB, resolution: 1024 pixels wide, height is calculated automatically based on the aspect ratio. Please deliver the video as a file or a link for download (YouTube links also possible)

Delivery date : The data must be available by the deadline for print material for the print magazine.  
 

FlexSlider

Advertising media must be checked and made available in perfect condition. We need the data by e-mail, no later than 4 working days before the start of the placement, with a separate statement of the link.  

 

File format : JPG, PNG


File size : max. 150 KB per file


When booking, you will need a total of two sizes of advertising material:

  • 1536 × 600 pixels

  • 2048 × 600 pixels

 
 

Newsletter

Display Ads/Presenters

 

Format: JPG, GIF, PNG
File size: max. 100 KB

Delivery date: 7 working days before shipment


Advertising material that is placed in the newsletter may only be delivered as an image file such as JPG, GIF or PNG, otherwise it cannot be displayed. If animations are desired, they must be implemented using an animated GIF. Unfortunately, not every e-mail program (e.g. Outlook) is capable of playing a GIF file, which is why it is advisable to display the important information on the first sequence or to use a static image.

Sponsored Post

 

We need the following data from you to integrate the sponsored news in our newsletters:

 

lyrics

  • Subject: max. 36 characters including spaces

  • Title: max. 75 characters including spaces

  • Teaser text: min. 100 and max. 200 characters including spaces

 

the  Teasers are always marked with the word “advertisement”.

 

picture

  • Quantity: 1 teaser image

  • Format: JPG, PNG

  • File size: max 6MB

  • Resolution: 1680x1144 pixels

 

delivery date

Please send us the data no later than 5 working days before the newsletter is sent.

Native Ads/Sponsored News

We need the following data from you to integrate the Sponsored News:

 

lyrics

  • Topic: max. 45 characters including spaces

  • Title: max. 55 characters including spaces

  • Teaser text: min. 100 and max. 200 characters including spaces

  • Article text: max. 750 characters including spaces

The articles and teasers are always marked with the word "Advertisement".

 

pictures

  • Number: max. 2 (teaser picture plus 1 picture in the article)

  • Format: JPG, PNG

  • File size: max. 6 MB per image

 

delivery date

Please send us the data no later than 7 working days before the start of the insertion. After creating the article, we will send you a link to view it.

 

Exchange of the teaser

Items can be changed once a week. You are welcome to send us all the information before the start of the campaign.

 

bank details

Commerzbank Bielefeld 
BIC DRES DE FF 480
 
IBAN DE20 4808 0020 0208 3942 00

Postbank Hanover
BIC PBNKDEFFXXX
IBAN DE65 2501 0030 0109 0213 01

If you have any questions about the specifications, please contact us:

Fotografie_DK_Mediasales_06-2018-Robin_D
Robin Doeberl

Head of Ad Management Digital

Telephone: +49 521 559 310

r.doeberl@delius-klasing.de

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