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Specifications Digital

DisplayAds Website/Mobile

Delivery of the banner

 

By e-mail, no later than 4 working days prior the booked starting date. We need the link separately.
Delius Klasing reserves the right to postpone the campaign if the delivery of an advertisement is delayed or the banner does not comply with the technical specifications. In that case we will postpone the campaign to the number of days that the ad content arrived late. Therefore the contractually agreed runtime and ad impression volume stays the same.

 

Calculation base  

 

If you book a CPT campaign, please consider the calculation base of Ad Impressions determined by our Adserver.

 
sound  

 

If you wish to use sound in your banner material please notice that the sound only may start and stop after a user interaction (Mouse-Over or User-Click).

 

Change of the banner creative

It is no problem to change your banner motif during your campaign runtime. It is also possible to place more than one ad on your booked banner space.

 

Display ads website

 

Format: JPG, GIF, Redirect tag, Image tag, HTML5
File size: max. 80 KB per ad

 

Mobile ads - website

 

Format: JPG, GIF, Redirect tag, Image tag, HTML5
File size: max. 80 KB per ad

TCF v2 / redirect tags, tracking

All technical service providers (vendors) who use agencies and advertisers must be registered in TCF v2.0 (Transparency and Consent Framework) of the IAB (see https://iabeurope.eu/transparency-consent-framework ).  

Agencies and advertisers are obliged within the TCF v2 framework to observe the necessary framework conditions in the course of the consent query of cookies for the delivery of advertising material.
Correctly set GDPR macros are a basic condition to ensure that the content information set by the user can also be forwarded to third-party systems.

If you wish to have tracking of your campaign or integrate a redirect tag, the necessary GDPR macro must be transmitted to us for the vendors used.

So that we can recognize and find this GDPR macro in the future, we need information from you on how and where this GDPR macro is delivered in redirects, scripts, iframes and/or any other tracking. All advertising tags/trackings to be used by us must contain these GDPR macros.

Note: Without this information we cannot ensure that campaigns can be published properly.

HTML5 ads 


Content of the HTML5 banner


Here is a list of items you will find in most HTML5 creatives:

  • main html file, typically named "index.html"

  • assets: image files (e.g. png), video files (e.g. mp4) etc.

  • css file

  • javascript file

 

HTML5 ZIP file

 

Please bundle the HTML5 creative into a ZIP file following these rules:

  • Name the main html file "index.html" (without the quote characters).

  • Place the index.html file into the root of the ZIP file (do not place it in a sub-folder)

  • Place the assets into sub-folders or into the root of the ZIPfile; if you choose sub-folders, do not compress them.

  • Only use assets used by the HTML5 creative (do not use "orphan" assets).

  • Keep the ZIP file as light as possible.

 
Supported file formats in HTML5 ads
For HTML5 video assets, the most common formats are H.264/MP4 and VP8/WebM. At a minimum, HTML5 video should be transcoded into these two formats.
Specifications DisplayAd
Specifications Video Ads

video ads

In-page video ads

 

Format: mp4 or VAST redirect
File size: max. 6 MB


Please deliver the video and the banner as a file or a download link (no YouTube link).
We also require a target URL for your video.

Digital Apps

Data delivery
 
  • Print/App combination: Your print ad will automatically be taken over into the digital app issue.

  • AppOnly: We need your double page ad analogous to our print specifications split into two single pages. 

  • Inserts: Please send us your insert as a PDF file with single pages. The supplement should preferably be in portrait mode to ensure the best possible presentation.Functionalities such as slides or swipes are added by us.

 

In all types of app integrations you have the opportunity to provide additional information. The additional content is always indicated with icons.

 

Link activation : Up to 3 links possible. Please inform us about the desired positioning of the links.

Gallery : JPG, max. 1 MB/image, image size: 2048 pixels width or height, max. 10 images, number the file names in the desired order.

Video : MP4 (H.264), max. 50 MB, resolution: 1024 pixels width, height results automatically due to the aspect ratio. Please deliver the video as a file or a link for download (YouTube links also possible)

Delivery date : We need the data until the deadline of the print magazine.

 

 
FlexSlider

Banner must be checked and provided in good condition. We need the banner four business days prior to the start of the campaign.

 

File format : JPG, PNG


Data weight : max. 150 KB per file

 

Please note that we need two banners with different sizes:

  • 1536 × 600 pixels

  • 2048 × 600 pixels

Specifications Apps
Specifications Newslette,r

Newsletter

Display Ads/Presenters

Format: JPG, GIF, PNG
File size: max. 100 KB

Delivery date: 7 working days before send out date of the newsletter


Banners, which will be placed in the newsletter, may only be delivered as an image file such as JPG, GIF or PNG, as these cannot be viewed otherwise.

 

Please note that animations can only be implemented via an animated GIF.
Since not every e-mail program (e.g. Outlook) is able to play an animated GIF, it is recommended to integrate the important information in the first sequence of the file or to provide a static picture.

Sponsored News Teaser

We need the following date from you to integrate the Sponsored news on our websites:

Text

  • title: max. 60 characters incl. blank letters

  • teaser text: max. 280 characters incl. blank letters

Please note that the teasers are always marked with the word "advertisement".

Images

  • quantity: 1 teaser image

  • file format: JPG, PNG

  • file size: max. 6 MB

  • resolution: 600 x 400 pixels

Delivery date

Please provide us with the data at least 7 working days before the send out date of the newsletter.

Native Ads/Sponsored News

We need the following date from you to integrate the Sponsored news on our websites:

Text

  • title: max. 55 characters incl. blank letters

  • teaser text: min. 100 and max. 200 characters incl. blank letters

  • article text: max. 750 characters incl. blank letters

Please note that the articles and teasers are always marked with the word "advertisement".

Images

  • quantity: max. 2 (teaser image plus 1 image inside the article)

  • file format: JPG, PNG

  • file size: max. 6 MB per image

Delivery date

Please provide us with the data at least 7 working days before the start of the runtime. After creating the news, we will send you a link for viewing and approval.

 

Change of the teaser

A change of the article is possible once a week. You are welcome to send us all the information before the campaign begins.

Specifications NativeAds

Feel free to contact us for questions about the digital ads:

Fotografie_DK_Mediasales_06-2018-Kristina_Billen_053.jpg
Kristina Billen

Ad Management Digital

phone: +49 521 559 273

k.billen@delius-klasing.de

Discover our digital options

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