MYBIKE‘s target group are people who consciously ride a bicycle, who value their bicycle and cycling. People for whom cycling meets different needs: Sport, leisure time, active health, nature experience, environmentally friendly mobility, smart and sustainable mobility, holiday pleasure. People who regard the bicycle as modern, contemporary, sustainable, ecologically friendly, sporty, technically attractive, integrated into the digital world. With our cycling know-how, we create a special interest magazine with a generalist approach for them. 
MYBIKE offers independent tests of bicycles with and without engines, detailed travel and tour descriptions, inspiration from fantastic photos, topics relevant to everyday life such as traffic and city planning, lifestyle topics and entertainment that inspires people to cycle. MYBIKE is the journalistic home for people who ride bicycles - their stories, ideas and achievements inspire both makers and readers.