MYBIKE‘s target group are people who consciously ride a bicycle, who value their bicycle and cycling. People for whom cycling meets different needs: Sport, leisure time, active health, nature experience, environmentally friendly mobility, smart and sustainable mobility, holiday pleasure. People who regard the bicycle as modern, contemporary, sustainable, ecologically friendly, sporty, technically attractive, integrated into the digital world. With our cycling know-how, we create a special interest magazine with a generalist approach for them.
MYBIKE offers independent tests of bicycles with and without engines, detailed travel and tour descriptions, inspiration from fantastic photos, topics relevant to everyday life such as traffic and city planning, lifestyle topics and entertainment that inspires people to cycle. MYBIKE is the journalistic home for people who ride bicycles - their stories, ideas and achievements inspire both makers and readers.
On the website www.mybike-magazin.de users will find lots of great and useful online content on (almost) everything a cyclist's heart desires - no matter whether you need a route for a bike tour, help buying a new bike or repair instructions.
Video tutorials, picture galleries or entire collections of articles on topics related to trekking and e-bikes - MYBIKE-magazin.de offers the perfect multimedia supplement to the contents of the print edition.
A special online highlight is the MYBIKE tour portal. Here you can download the routes of the bike tours free of charge as GPX files from the magazine - of course also the data for tours from older articles published in the TREKKINGBIKE and E-BIKE.
You can use banners in our newsletters to convey your advertising message to our users in a targeted manner. Because users have subscribed to the newsletter on their own initiative, interest is particularly high.
high opening rates
advertising in an editorial environment
exclusivity (max. 3 advertising media per newsletter)
Shipping rhythm: 12 times a year
The digital App
The MYBIKE APP appears parallel to the print magazine.
This is not a simple adaptation. The MYBIKE APP is enriched with additional interactive features. The print ads and inserts can be transferred to the APP. Multimedia content such as videos, picture galleries and interactive graphics offer readers clear added value.