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There are good reasons to choose Delius Klasing media for your media planning:

We are committed to achieving these three goals and subject ourselves to independent controls in order to create the greatest possible transparency for your marketing.

quality

"Is the target group defined for the company addressed by the advertising medium?"
"What is the proportion of the defined target group in the total user base?"
"How high is the wastage accordingly?"
"How valid are these qualitative characteristics of the advertising medium?"


To answer these questions for you, Delius Klasing offers various media analyzes for its media:

Reach Analysis

The magazines YACHT, BOOTE, TOUR, BIKE and GUTE FAHRT are included in the annually updated Allensbacher advertising media analysis by the IfD Institute for Demoskope Allensbach - together with brands such as Der Spiegel or FOCUS -  raised.  

The readership of the magazines is thus independently checked and guaranteed. 

Info range analyses
AGOF

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Info AGOF
Reader Polls

Extensive market studies are regularly carried out on behalf of Delius Klasing for the core markets "water sports" and "cycling".

 

In addition to market-relevant data, information about the reader, his sporting orientation, his investment plans, etc. is available due to the high case numbers that are achieved with the respective studies.

Info reader surveys
Google Analytics

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Info Google Analytics
 

quantity

Every marketing dollar used must reach the right person and then also the maximum number of these people. And here, too, the focus is on the transparency of user numbers. That is why the Delius Klasing media are monitored independently and the reach is thus guaranteed:

circulation control

Checked as an independent institute  the  Information community for determining the distribution of advertising media IVW eV . four times a year the editions of the Delius Klasing magazines and thus guarantees the number of magazines that reach the market with your advertising message. 

Info IVW quarterly editions
Website Usage Audit

Analogously to the circulation figures of the magazines, the  Information community for determining the distribution of advertising media IVW eV monthly website performance data.  

The Delius Klasing websites also face this test digitally and create transparency for the performance data of these communication platforms.

Info IVW usage data
Reach Analysis

In addition to socio-demographic data, the Allensbach advertising medium analysis – AWA for short – determines for  YACHT, BOOTE, TOUR, BIKE and GUTE FAHRT also the range in general and in special customer groups. 

By using this information in a targeted manner, you minimize wastage in your relevant target group.  

Info range analyses
AGOF

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Info AGOF
Google Analytics

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Info Google Analytics
 

Surroundings

Due to the large number of communication channels and occasions, advertising is particularly effective when it is presented in a high-quality, journalistic format  environment is placed.


Then the advertising message benefits from the credibility, trustworthiness and the positive attitude that the journalistically researched article has towards it, and the brand image is positively influenced.

Editorial Media - articles and contributions independently researched by journalists - is the platform that supports your marketing goals.  

Interesting information on the interaction of the advertising messages with the surrounding environment offers you: