The magazine

GUTE FAHRT is a real classic – and always up to date. This special-interest title has been accompanying Volkswagen fans and drivers for over 65 years. Today its reach extends to devotees of other car brands from the VW Group, such as Audi, Porsche,
VW commercial vehicles and most recently, Skoda and Seat.

 

Alongside the print version, which appears monthly, the current magazine also comprises a digital, app-based version as well as a website that is updated daily.
By concentrating on the vehicles and brands of the VW Group, GUTE FAHRT has set itself apart by establishing itself as a specialist magazine while retaining full journalistic independence. The editorial board has voluntarily restricted themselves to covering only the group’s brands so as to provide thematic depth – based on profound and extraordinarily comprehensive knowledge of the vehicles in the Volkswagen family – that is unrivalled in the field of special-interest magazines. Against this backdrop, the usual tests, comparisons, buying advice and technological topics, as well as how-to guides and readers’ now legendary technical advice, are highly relevant – and occasionally even astonishing workshop specialists. Of course, these qualities aren’t just appreciated by subscribers and purchasers at the news stand, but also by the many readers who obtain GUTE FAHRT from their VW or Audi partner.

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The readers

Its readership is predominantly male, technology-savvy and has above-average purchasing power. In addition to this, GUTE FAHRT readers are also interested in high-quality products and first-class services outside the automotive market. GUTE FAHRT therefore offers a highly attractive, quality-conscious, technologically open-minded reader base as a target group that is prepared to follow the recommendations made by editorial staff.

61.884

Print run

42.556

Paid circulation

400.000

Readership
"I´ll get your messsage to the man."

Sigrid Pinke,
Head of Media Sales Automotive

The website

"Nobody is closer to it", with this slogan GUTE FAHRT advertises and keeps what the words promise - also on the Internet. On the pages of www.gute-fahrt.de, Audi, Porsche, Seat, Skoda and Volkswagen fans will find all the information they need about their cars. Installation instructions, tests and reader advice are also the focus online. The highly frequented, up-to-the-minute forum is the platform for the automotive specialists to exchange their experiences.

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90.996

Page Impressions

64.029

Visits

56.174

Unique
User
The newsletter

The newsletter provides regular updates on the news Volkswagen has to offer. Your advertising message in the newsletter thus attracts a great deal of attention. You can use banners in our newsletters to convey your advertising message to our users in a targeted manner. Because users have subscribed to the newsletter on their own initiative, interest is particularly high.

Newsletter offer:

  • high opening rates

  • advertising in an editorial environment

  • exclusivity (max. 3 advertising media per newsletter)

Shipping rhythm: every two weeks

20.082

Newsletter recipients
per edition
The digital App

The mantle app is available for iPad and Android tablets. In addition to the usual print content, the digital magazine offers picture galleries, videos and many other interesting features. In the mantle app, the issues are available for download. If you would like to get an impression of our digital editions, please request a free  activation code from your contact person.

 

Our readers use the different media channels print and digital side by side. The use of digital media complements the communication possibilities and guarantees additional contacts. In addition to classic print magazines, our digital app offers you exclusive added value, a targeted and effective customer approach. The assignment of display ads in the mantle app is particularly eye-catching.

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394

App-readers
per issue

436

Digital Sales
per issue