The magazine

With a paid circulation of 24,989 copies per issue (IVW II/2018) 
and 160,000 readers per issue (AWA 2018), BOOTE is Europe's leading motorboat magazine. For more than 50 years now, BOOTE has been reporting uncompromisingly and enthusiastically - whether about the inflatable boat with outboard motor or the luxurious motor yacht. Once a month BOOTE delivers informative technical reports, detailed travel reports, exciting lead stories as well as competent boat and accessory tests. The BOOTE editorial staff consists of active water sportsmen who know what they are writing about.

The market

Motor boating is cult and continues to enjoy a high level of attractiveness. More than 400,000 German motorboats are proof of this. The consumer-friendly clientele of motorboat drivers enjoys the world from an exclusive perspective. 
The motorboat is not only a status symbol, but also an expression of conscious independence. The aim is to experience the most unconstrained form of freedom - on the water.

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Mediainformation
Download

35.567

Print run

21.416

Paid
circulation

210.000

Readership
(6 frequency)
"We offer customized advertising strategies to match your objectives on all channels."

Björn Klinger,
Head of Media Sales Water sports

The website

At www.boote-magazin.de the BOOTE editorial team provides everything essential, up-to-date and objective. Tips and experience reports from other enthusiasts as well as news and tests are presented. Service at its best supplies the column "preserves" with its preserve-information-travel-tips. The readers´ favourite in the virtual BOOTE offer: The sections "Motor boats" and "Boat engines", which deal with the boats as well as engines.

209.111

Page Impressions

86.487

Visits

57.740

Unique
User
The newsletter

You can use banners in our newsletters to convey your advertising message to our users in a targeted manner. Because users have subscribed to the newsletter on their own initiative, interest is particularly high.

Newsletter offer:

  • high opening rates

  • advertising in an editorial environment

  • exclusivity (max. 3 advertising media per newsletter)

Shipping rhythm: 12 x per year (Monday after first day of sale of the print magazine)

21.544

Newsletter-subscribers
per issue

10.540

Multiple openings
The digital App

The BOOTE App, the digital edition with additional features, appears parallel to the print issue. App users are on average younger, have higher incomes and are even more willing to spend than e.g. magazine readers (source: Market Research).

 

All BOOTE print ads automatically appear in the app at no extra cost. Multimedia content such as videos, picture galleries and links to your homepage can be booked with our print/app combination. In the mantle App, attention-grabbing display ads can also be booked.

 

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1.251

App-readers
per issue

970

Digital Sales
per issue