Since 1989 BIKE is Europe‘s leading mountain bike magazine - the yardstick for the industrie and the mouthpiece for the mountain bike scene. With authentical reportages and fascinating photostories BIKE highlights the allure of mountain biking, gives advice on issues relating to training and fitness, gives purchase tips and tips on upcoming events and tours. Testing, technology and service - these are the points of emphasis at BIKE. Differences and benefits of manufactures and constructors can only be sufficiently honored and differentiated through best testing methods and a suitable technical mix of measurements. The BIKE possesses state of the art technologie and one of the most modern test center in the cycling industrie. Each mountain bike tested by BIKE spends six hours being examined at the magazine‘s various test stations - a feat not performed by another magazine anywhere in the world.
Mediainformation Download
80,295
Print run
43,869
Paid
circulation
320,000
Readership
"Focus on enthusiastic mountain bike fans? I plan your customized cross-media campaign."
Marion Bertelmann,
Head of Media Sales Cycling
The website
BIKE´s internet presence is one of the most frequented mountain bike platforms on the internet. On the level of the magazine the user finds valuable tips and journalistically prepared contents. Especially the category "Test and Technology" enjoys great acceptance and achieves the highest access rates besides the homepage. Other attractive offers such as tour downloads, videos from third-party and in-house productions make www.bike-magazin.de the ideal advertising space for your product.
At www.bike-magazin.de you will find current scene news, technical tips, topic-specific links as well as travel and event tips.
1,516,182
Page Impressions
820,042
visits
312,323
Unique
users
The newsletter
You can use banners in our newsletters to convey your advertising message to our users in a targeted manner. Because users have subscribed to the newsletter on their own initiative, interest is particularly high.
Newsletter offer:
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high opening rates
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advertising in an editorial environment
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exclusivity (max. 3 advertising media per newsletter)
Frequency: every two weeks
The digital App
The BIKE APP appears parallel to the print magazine.
This is not a simple adaptation. The BIKE APP is enriched with additional interactive features. The print ads and inserts can be integrated into the BIKE APP.
Multimedia content such as videos, picture galleries and interactive graphics offer readers clear added value. BIKE readers / users act multimedia. The use of digital media guarantees additional contacts and enables a targeted and effective customer approach.
App users are on average younger, have higher incomes and are even more willing to spend than e.g. magazine readers.
