Ad specials
Individual advertising presence with added value - Ad specials offer a variety of creative possibilities for an individual advertising presence tailored to your products and objectives.
You already have an idea in your mind? Then let us realize it together! We take care of everything that belongs to it, including the technical stuff. And if you don't have an idea yet, we have one. Of course, we are also there with our hearts when it comes to the classic inserts and inserts.
Interested? Then take a look at our showroom!
Foil supplements
The foil supplement is bound before a print advertisement. The interaction of two pages (transparent and opaque) allows the customer to play with the curiosity of the reader in many forms. With this "first mover" idea at Delius Klasing, the customer gives IWC the opportunity to view the internal workings of the chronometer through the film.
Pincer band
The banderole is assembled in such a way that it refers directly to the customer's advertisement in the magazine. This continuation of the advertising message ensures a high perception of the advertising message.
Sticky note
Sticky notes (e.g. Post-its) are small self-adhesive sheets in different colours, shapes and sizes that can be easily removed from the carrier side, reused and reapplied.
Whether as a surprising eye-catcher in the magazine, as an announcement of a later advertising message or as a shopping list to take away. Sticky notes are versatile and very popular.
Wipe-off ink
With the wipe or sludge paint, the magazine looks as if it had been on the dirt course with the reader.
A new printing process is used to apply wipeable paint to the existing advertisement - if it is brown, it looks like mud that has been sprayed over the magazine.
Inserts with cut-out
With well staged punchouts, the reader's view is not only attracted magically, but also embarks on a voyage of discovery, the side behind it. This guarantees that the pages of supplements with punched-out pages will be turned over, rather than turned over, because of curiosity.
Coin Ink
What makes this form of advertising so special? The reader must become active to see the complete advertising motif - this is not only fun, but also increases reader loyalty. By rubbing on the paper, a secret message becomes visible.
Perforated insert
This bound insert becomes a detachable product through (pre-)perforation in the waistband.
The product simply detaches itself from the issue and becomes a valuable and lasting companion on journeys, events or trade fairs.
Perforated insert
This bound insert becomes a detachable product through (pre-)perforation in the waistband.
The product simply detaches itself from the issue and becomes a valuable and lasting companion on journeys, events or trade fairs.
Inserts
Classic print inserts are still very successful advertising media.
Below you will find the specifications and formats for an insert placement in our print magazines.
Please provide us with three samples when placing your order.
Medienmarke | Höchstformat (B x H) | Belegung | Mindestbelegung | Abo-Auflage |
|---|---|---|---|---|
BIKE | 190 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
BOOTE | 205 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 15.000 Exemplare | Inland nur Gesamt belegbar |
BOOTE EXCLUSIV | 220 x 290 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
EMTB | 190 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
FREERIDE | 190 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
GUTE FAHRT | 200 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
MODELL FAHRZEUG | 200 x 270 mm | Gesamtauflage | - | - |
MYBIKE | 190 x 260 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
PORSCHE KLASSIK | 200 x 270 mm | Gesamtauflage | 20.000 Exemplare | - |
SUP | 205 x 280 mm | Gesamtauflage | 30.000 Exemplare | - |
SURF | 205 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 10.000 Exemplare | Inland nur Gesamt belegbar |
TOUR | 190 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
VW CLASSIC | 200 x 270 mm | Gesamtauflage | 20.000 Exemplare | - |
YACHT | 205 x 270 mm | Teilbelegung nach Nielsengebieten möglich | 20.000 Exemplare | Inland nur Gesamt belegbar |
Adhesive inserts
format:
-
postcard
-
booklet
-
product sample
Further information:
Plus costs for the 1/1 page carrier advertisement.
Plus additional costs when booking the subscription circulation.
Stand samples and 10 adhesive inserts for test run before theclosing date.
Bound inserts
size:
-
2-page
-
4-page
-
6-page
-
8-page
-
12-page
-
16-page
paper quality: 70-150 g/m²
formats: For technical specifications, please contact the Media Sales Department.
insertion: only overall
position: In the middle of the magazine („artificial middle“)
(Additional costs on request)
Important Details
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs .
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight, total quantity and packing size.
Ad specials - using creativity to attract attention
Let your creativity flow. We will be pleased to take care of the implementation. Contact us!